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With over 3.5 billion monthly active users across its family of apps, few companies can compete with the sheer amount of usage and impact a product career at Meta can offer. Meta hires approximately 200 PMs across their Menlo Park, San Francisco, Seattle, New York City, Boston, Tel Aviv and London offices however they receive north of 50,000 applications each year.
Something notable about product recruiting at Meta compared to other tech giants such as Google and Microsoft is that Meta doesn’t require its PMs to come from a technical background. What this means is that the PM role at Meta is much more product strategy orientated rather than technical project management focused.
Week 0
Submit your resume and get referrals.
Week 2
Initial phone screen with a recruiter. Covers behavioral questions, including why you want to work at Meta and why you want to do PM.
Week 4
Two phone interviews with product managers. One interview will evaluate your product sense, while the other will test your execution skills.
Week 6
Three onsite interviews. One covers product sense (design and strategy), one covers execution (data analysis and prioritization), and the last covers leadership and drive.
The product development framework that every Meta PM is taught during PM Bootcamp for new hires at Meta is Understand, Identify, Execute which means:
While this framework is taught once you join the company, the PM hiring committee at Meta is looking for candidates who intuitively use some variant of this framework already. The Product Sense interview evaluates your ability to Understand and Identify, while the Execution interview is focused on understanding if you make the decisions necessary to get things done and prioritize effectively.
Unlike most other companies, Meta’s Execution interview focuses much more on data driven decision making rather than project management.
This interview will ask you to put yourself in the shoes of a Meta PM and force you to evaluate different trade-offs, figure out the right metric to track, remove roadblocks for your team etc. This interview is meant to assess if you can make sound decisions and tactically get the right things done on a daily basis to build your product vision.
This interview usually is comprised of 4–5 behavioral questions and is meant to help access if you can effectively lead and inspire a product team, deal with conflict, facilitate communication, etc.
How would you measure the success of Facebook Dating?
The product sense interview will test if you can turn a big ambiguous problem space into a great product that can potentially create value for billions of people.
Meta PMs are taught to not discuss DAU or MAU, which are common terms at nearly all other tech companies. Instead, they consider DAP and MAP, which are daily active people and monthly active people respectively. This is because a core tenant of Meta is creating products which solve real people problems rather than the company’s problems.
Product Sense Interview Questions will typically be in the form of one very deep hypothetical “what would you build for x” with a series of follow-up questions to understand your thought process.
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Leadership at Meta is driven by influence rather than formal authority. Thus Meta PMs are able to build strong relationships across engineering, design, data science, UX research, content strategy, legal and more to drive impact. The leadership and drive portion of the interview also ties back to the understand, identify, and execute framework. While good PMs are able to analyze problems from this lens, great PMs can bring all their cross-functional peers along the journey as well and help them collectively understand the problem, identify the right solution, and perfectly execute that solution.
The Product Sense and Execution interviews focus on how you think about current and future Meta products. In contrast, the Leadership & Drive interview focuses on your past experiences and is meant to help assess if you can effectively lead and inspire a product team, deal with conflict, facilitate communication, etc.
If you see the role of the PM to be the CEO of a product, Meta is likely not the place for you.
Created with the help of 14 current and former Facebook PMs, including 6 M1 and M2 Product Leads and 2 D1 Hiring Managers
12 hours of video lessons
Facebook Company Level Strategic Overview & Monthly Updated Most Common PM Interview Questions
Lifetime access
Tax deductible expense under continuous education category (USA)
In our Flagship Meta PM Interview course, you’ll start off by learning Meta’s strategy between now and 2030 for the core app, Instagram, Whatsapp, and more. Given how often Meta product interview questions focus on either existing Meta products or how Meta should enter new markets, understanding the C-Suite’s long term vision is absolutely critical for getting strong hire ratings.
From there, we will give you a refresher on the art of interviewing, covering everything from whiteboarding to body language. We’ll reveal every variation of Product Sense, Execution and Leadership and Drive questions you are likely to get asked at Meta and then walk you through the concrete things that Meta interviewers are taught to look for in your response for each question type. We’ll also show you tons of mock interview examples of 10 out of 10 answers with expert interviewer commentary along the way.
Finally, we will share a monthly updated list of interview questions that our team members and past customers have actually gotten during their recent Meta PM interviews. With this course, you can take luck out of the equation for getting your dream PM job at Meta!
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